AleRovira

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	<title>AleRovira</title>
	<link>https://alerovira.com</link>
	<description>AleRovira</description>
	<pubDate>Fri, 14 Nov 2025 04:44:34 +0000</pubDate>
	<generator>https://alerovira.com</generator>
	<language>en</language>
	
		
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		<title>Categories</title>
				
		<link>https://alerovira.com/Categories</link>

		<pubDate>Wed, 18 Jan 2023 00:52:21 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/Categories</guid>

		<description>HOME︎︎︎ &#38;nbsp; DESIGN︎︎︎ &#38;nbsp;FOTOS︎︎︎ &#38;nbsp;PLAY︎︎︎ &#38;nbsp; ABOUT︎︎︎ 


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		<title>AT A Glance Test</title>
				
		<link>https://alerovira.com/AT-A-Glance-Test</link>

		<pubDate>Tue, 21 May 2024 22:24:14 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/AT-A-Glance-Test</guid>

		<description>
	

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		<title>Bill Bradley's Rolling Along: An American Story — Launching an HBO Film</title>
				
		<link>https://alerovira.com/Bill-Bradley-s-Rolling-Along-An-American-Story-Launching-an-HBO-Film-1</link>

		<pubDate>Fri, 14 Nov 2025 04:44:34 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/Bill-Bradley-s-Rolling-Along-An-American-Story-Launching-an-HBO-Film-1</guid>

		<description>
	

Bill Bradley's Rolling Along: An American Story —&#38;nbsp; HBO Film Launch

Working with two-time NBA champion, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team produced the main trailer, designed the key art, launched and managed the Senator’s social channels with original content, and partnered with executive producers Spike Lee and Frank Oz on a series of social shorts.


In just eight weeks, the campaign generated over 26 million impressions, with features on CBS Sunday Morning, the New York Post, CNN, CNBC, Morning Joe, NBA.com, and the New York Knicks Jumbotron at Madison Square Garden.


 Agency:

Marine Lane
Designer(s):
Alejandro RoviraYoonjung Cho
Amber Lin

Project Manager(s)
Diana RosalesRyan Kearns

2024
	︎&#38;nbsp;Visual&#38;nbsp;Identity, Website, Trailer, Social Media, Video Content, Poster Design


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		<title>Common Senses Festival</title>
				
		<link>https://alerovira.com/Common-Senses-Festival</link>

		<pubDate>Sun, 02 Feb 2025 21:39:22 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/Common-Senses-Festival</guid>

		<description>
	Common Senses Festival


Common Senses Festival is a disability-focused community experience featuring sensory-friendly programming for autistic and neurodiverse participants. 
The 2025 theme, “Every Voice Shakes the World,” guided a visual system I developed across identity, key art, environmental graphics, animation, and accessible digital programs optimized for screen readers. The system extended to the visuals of an opera that used AI to amplify voices of people with limited speech, merging accessibility and technology.


 Agency:
Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
Maria Alexia Platia
Louise Lassen

2024

	︎&#38;nbsp;Visual Identity,
Social Media, Signage, Print Collateral, Photography, Marketing Strategy


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		<title>MmMm Rice Pudding Ice Cre</title>
				
		<link>https://alerovira.com/MmMm-Rice-Pudding-Ice-Cre</link>

		<pubDate>Thu, 16 May 2024 22:39:51 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/MmMm-Rice-Pudding-Ice-Cre</guid>

		<description>
	

MmMm Rice Pudding Ice Cream 


Scope for this project included naming, messaging, visual identity system, logo mark, website and development of ice cream pint packaging for its starting lineup of 5 flavors. 

Expressive and universal, this brand of Rice Pudding Ice Cream is all about letting your taste buds do the talking. MmMm — the sound associated with savoring something delicious — is well-known as an involuntary expression of delight. This natural response transcends language barriers and serves as a universal indicator of enjoyment.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
With its roots in many global cuisines — a version of rice pudding can be found across cultures. By utilizing this positive and playful onomatopoeia for a name we highlight an expression of joy we can all understand.


 Agency:

Marine Lane
Designer(s):
Alejandro RoviraYoonjung Cho

Creative DirectorHannah HillierProject ManagereRebeca Rivas

2024
	︎&#38;nbsp;Visual&#38;nbsp;Identity, Packaging, Website, Naming, Messaging


&#60;img width="6560" height="4500" width_o="6560" height_o="4500" data-src="https://freight.cargo.site/t/original/i/57734f4c3f47a40edf3d625e8333134835655673630f2935902875f209b079d7/Cargo_Asset-Building_Sept25.png" data-mid="239016368" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/57734f4c3f47a40edf3d625e8333134835655673630f2935902875f209b079d7/Cargo_Asset-Building_Sept25.png" /&#62;


&#60;img width="3644" height="2602" width_o="3644" height_o="2602" data-src="https://freight.cargo.site/t/original/i/8b708c28c74d35faeac6e1ae041a6962e1b124050450875a2a7770668fbf9577/mAsset2-copy.png" data-mid="211099558" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8b708c28c74d35faeac6e1ae041a6962e1b124050450875a2a7770668fbf9577/mAsset2-copy.png" /&#62;&#60;img width="6560" height="4500" width_o="6560" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3a0cf66ba2f47c3daae72fd0a55989f5c4d2137e2a098a884a6d76b449ff79c0/Pistachio-Product-Page.png" data-mid="239016414" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3a0cf66ba2f47c3daae72fd0a55989f5c4d2137e2a098a884a6d76b449ff79c0/Pistachio-Product-Page.png" /&#62;

</description>
		
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	<item>
		<title>National Sawdust - Season 11</title>
				
		<link>https://alerovira.com/National-Sawdust-Season-11</link>

		<pubDate>Wed, 21 May 2025 03:42:02 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/National-Sawdust-Season-11</guid>

		<description>
	

National Sawdust
Season 11 

For its eleventh season, National Sawdust, a cornerstone of Brooklyn’s music and performance scene, introduced the theme “See Yourself at Sawdust.” I developed a refreshed brand identity and visual system that unified the season while clarifying its diverse programming.


The system spanned digital, print, and environmental applications, using bold key art and adaptive frameworks to make the season accessible and engaging for wide audiences.


I also directed the visual design of partnerships with organizations such as HEATONIST, creating graphics for season-long activations, pop-ups, and community events that deepened connections with local communities.


Agency:

Cause Lab
Designer(s):
Alejandro RoviraAashi Jhaveri


2025 - 2026
	︎&#38;nbsp;Visual&#38;nbsp;Identity, Social Media, Poster Campaign, Marketing Strategy, Community Partner Activations
&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a2bbe7ca5c81438646d78f25a7c372bf8a9e062f414ad401e25c8774a5388b78/A-Stand_Mockup_3.png" data-mid="240822009" border="0"  src="https://freight.cargo.site/w/1000/i/a2bbe7ca5c81438646d78f25a7c372bf8a9e062f414ad401e25c8774a5388b78/A-Stand_Mockup_3.png" /&#62;


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&#60;img width="12945" height="4446" width_o="12945" height_o="4446" data-src="https://freight.cargo.site/t/original/i/690b231f8c242bda6ed81b8c4b3bfc95e6a86bb45e9caa467b1177d26f71006f/Cargo_Asset-Building_Sept25_SPlit.png" data-mid="238824099" border="0"  src="https://freight.cargo.site/w/1000/i/690b231f8c242bda6ed81b8c4b3bfc95e6a86bb45e9caa467b1177d26f71006f/Cargo_Asset-Building_Sept25_SPlit.png" /&#62;


</description>
		
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	<item>
		<title>Back on Board</title>
				
		<link>https://alerovira.com/Back-on-Board</link>

		<pubDate>Wed, 21 Dec 2022 19:06:50 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/Back-on-Board</guid>

		<description>
	

Back on Board


This imaginary festival identity is designed for an older generation of skaters to help build the healthy habits, confidence, and skills to get back into Skateboarding. Advisor(s)
Shiva Nallaperumal 
Ellen Lupton
Awards
STA 100, 2022


Society of Typographic Arts︎︎︎
(Silver) Indigo Design Award, 2023
Poster &#38;amp; Brochure Design︎︎︎ 

2022
	︎&#38;nbsp;Visual&#38;nbsp;Identity, Signage, Branding Collateral, Typography


&#60;img width="8334" height="8334" width_o="8334" height_o="8334" data-src="https://freight.cargo.site/t/original/i/285da3d9cf489b9320ec60b3fd9ec5481625a918968c37f6020a87bb1fc654a5/Boards.png" data-mid="176116043" border="0"  src="https://freight.cargo.site/w/1000/i/285da3d9cf489b9320ec60b3fd9ec5481625a918968c37f6020a87bb1fc654a5/Boards.png" /&#62;
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&#60;img width="3000" height="1973" width_o="3000" height_o="1973" data-src="https://freight.cargo.site/t/original/i/351cf956b55a3246c16064946799eea85c367c18d76dea3a46069c1c31102f94/TicketRender2.png" data-mid="176099040" border="0"  src="https://freight.cargo.site/w/1000/i/351cf956b55a3246c16064946799eea85c367c18d76dea3a46069c1c31102f94/TicketRender2.png" /&#62;

 
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	<item>
		<title>Wither Display typeface</title>
				
		<link>https://alerovira.com/Wither-Display-typeface</link>

		<pubDate>Tue, 30 May 2023 04:56:23 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/Wither-Display-typeface</guid>

		<description>

	
Wither Display Typeface


A stencil display font whose forms are defined by its withering connections. This typeface follows calligraphic norms and maintains an angled stress.


AdvisorShiva Nallaperumal
Font In Use
Venice Architecture Bienalle 2023	TIME SPACE EXISTENCE 
Studio Roberto Rovira Exibition


2022


	︎ Typeface Design

&#60;img width="7926" height="2054" width_o="7926" height_o="2054" data-src="https://freight.cargo.site/t/original/i/ec98dce3440cf7c53939c149cb9208a26896d1d74cd22c46c0226df10e87b4ed/Untitled-1-Recovered-05.png" data-mid="190210725" border="0"  src="https://freight.cargo.site/w/1000/i/ec98dce3440cf7c53939c149cb9208a26896d1d74cd22c46c0226df10e87b4ed/Untitled-1-Recovered-05.png" /&#62;
&#60;img width="7926" height="2549" width_o="7926" height_o="2549" data-src="https://freight.cargo.site/t/original/i/1f91f72deab5fa0eaa87f95159f2c289cd26b54a2a014c8b06b0726a88e95f56/Untitled-1-Recovered-07.png" data-mid="190210727" border="0"  src="https://freight.cargo.site/w/1000/i/1f91f72deab5fa0eaa87f95159f2c289cd26b54a2a014c8b06b0726a88e95f56/Untitled-1-Recovered-07.png" /&#62;
&#60;img width="3581" height="4634" width_o="3581" height_o="4634" data-src="https://freight.cargo.site/t/original/i/dde8c109f5223c60e557939375397f647dfdb8343513c6462d7a359bdcaf56ea/Untitled-1-Recovered_TTTTT-10.png" data-mid="190217702" border="0"  src="https://freight.cargo.site/w/1000/i/dde8c109f5223c60e557939375397f647dfdb8343513c6462d7a359bdcaf56ea/Untitled-1-Recovered_TTTTT-10.png" /&#62;

&#60;img width="5482" height="7576" width_o="5482" height_o="7576" data-src="https://freight.cargo.site/t/original/i/ed41d8fde679c84194c1e5b254d616285ff79d7cc4a736e1d64976def5902664/Untitled-1-Recovered-13.png" data-mid="190210610" border="0"  src="https://freight.cargo.site/w/1000/i/ed41d8fde679c84194c1e5b254d616285ff79d7cc4a736e1d64976def5902664/Untitled-1-Recovered-13.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>See Rise—Graduate Thesis</title>
				
		<link>https://alerovira.com/See-Rise-Graduate-Thesis</link>

		<pubDate>Tue, 23 May 2023 22:37:34 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/See-Rise-Graduate-Thesis</guid>

		<description>
	

See Rise—Graduate Thesis


See Rise visually translates the challenges faced by Miami’s coastal communities against rapidly rising sea levels. 
This thesis employs design as a conduit for embodying information and graphically humanizing the scale of devastating impacts on the region. 
By imposing the experience of rising waters on audiences, this project intends to evoke pause and build awareness of South Florida’s imminent climate crisis. 
Accompanying graphics are a selection of the formstorming and visual investigations surrounding the research of Floridian sea level rise issues.Exhibition Location
MICA Meyerhoff Gallery
Advisor(s)

Ellen Lupton
Jennifer Cole Phillips
Sukyun Lee
Abraham Burickson
2023
	︎&#38;nbsp;Exhibition Design, Typography, Editorial Design
&#60;img width="1500" height="2667" width_o="1500" height_o="2667" data-src="https://freight.cargo.site/t/original/i/74334b341b09d4e68725eafad9185e74fb037ceb7b19e3dc589260f0aa321c28/DrishtiWallNice_3.png" data-mid="179874804" border="0"  src="https://freight.cargo.site/w/1000/i/74334b341b09d4e68725eafad9185e74fb037ceb7b19e3dc589260f0aa321c28/DrishtiWallNice_3.png" /&#62;


&#60;img width="2076" height="3125" width_o="2076" height_o="3125" data-src="https://freight.cargo.site/t/original/i/60f3d3c92bc718b4709894212d59f19d4652c7e887c2ad51c67023dfde402407/galleryWall_Opening2.png" data-mid="179874951" border="0"  src="https://freight.cargo.site/w/1000/i/60f3d3c92bc718b4709894212d59f19d4652c7e887c2ad51c67023dfde402407/galleryWall_Opening2.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>See Rise—Graduate Thesis Book</title>
				
		<link>https://alerovira.com/See-Rise-Graduate-Thesis-Book</link>

		<pubDate>Sat, 27 May 2023 16:33:25 +0000</pubDate>

		<dc:creator>AleRovira</dc:creator>

		<guid isPermaLink="true">https://alerovira.com/See-Rise-Graduate-Thesis-Book</guid>

		<description>

 
See Rise—Graduate Thesis Book 


See Rise visually translates the challenges 			faced by Miami’s coastal communities 				against rapidly rising sea levels. 


This thesis book demonstrates my process in employing design as conduit for embodying information and graphically humanizing the scale of devastating impacts on the region.
		

By imposing the experience of rising				waters on audiences, this project intends 			to evoke pause and build awareness of South Florida’s imminent climate crisis. 			Accompanying graphics are 3D formstorming and visual investigation surrounding my research of Floridian sea level rise issues.


Advisor(s)

Ellen LuptonJennifer Cole Phillips 
Sukyun Lee 
Abraham Burickson

2023
	︎&#38;nbsp;Publication Design, Typography, Editorial Design&#60;img width="2621" height="1987" width_o="2621" height_o="1987" data-src="https://freight.cargo.site/t/original/i/4b8da013a342097d80be580aca112ff8ab5a3d5469985c29b4b9ed9548095a2f/BlueCover_Render_V2_Fixed.png" data-mid="180164791" border="0"  src="https://freight.cargo.site/w/1000/i/4b8da013a342097d80be580aca112ff8ab5a3d5469985c29b4b9ed9548095a2f/BlueCover_Render_V2_Fixed.png" /&#62;
    

&#60;img width="2885" height="1711" width_o="2885" height_o="1711" data-src="https://freight.cargo.site/t/original/i/650fdd4263fb87b51d0ec9f02cf974e73f4adbe00f8636ee6a7ca804c1d73ba6/AngleSpread_TOC-copy.png" data-mid="180172923" border="0"  src="https://freight.cargo.site/w/1000/i/650fdd4263fb87b51d0ec9f02cf974e73f4adbe00f8636ee6a7ca804c1d73ba6/AngleSpread_TOC-copy.png" /&#62;
&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/63f4ef25fe38f7549ef23b310507685969029eb9001a0429ef31d91d3a9a9dff/CroppedEssay_PageSection2.png" data-mid="180356450" border="0"  src="https://freight.cargo.site/w/1000/i/63f4ef25fe38f7549ef23b310507685969029eb9001a0429ef31d91d3a9a9dff/CroppedEssay_PageSection2.png" /&#62;
&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/b56e67035233e82cac1ba4d0d6c49e69ebfc141c680e78d5a8bf2aec279e6b8b/CroppedEssay_PageSection1.png" data-mid="180356449" border="0"  src="https://freight.cargo.site/w/1000/i/b56e67035233e82cac1ba4d0d6c49e69ebfc141c680e78d5a8bf2aec279e6b8b/CroppedEssay_PageSection1.png" /&#62;
&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/91cfbe016218487617ec12b5eba024e29fc410729cc6fd1c8a2f5f3043b4dc49/CroppedEssay_PageSection4.png" data-mid="180356452" border="0"  src="https://freight.cargo.site/w/1000/i/91cfbe016218487617ec12b5eba024e29fc410729cc6fd1c8a2f5f3043b4dc49/CroppedEssay_PageSection4.png" /&#62;
&#60;img width="3500" height="2336" width_o="3500" height_o="2336" data-src="https://freight.cargo.site/t/original/i/450119c62b8e4e7f716d34daf389bd55321399abacfe4371613041f22543c066/CroppedEssay_PageSection3.png" data-mid="180356451" border="0"  src="https://freight.cargo.site/w/1000/i/450119c62b8e4e7f716d34daf389bd55321399abacfe4371613041f22543c066/CroppedEssay_PageSection3.png" /&#62;
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