Alejandro Rovira is a graphic designer whose practice explores the crossroads of branding, visual systems, and typography.

Currently an Associate Graphic Designer at CauseLab, he leads brand and campaign design for clients including National Sawdust and the Common Senses Festival. 


He holds an MFA in Graphic Design from Maryland Institute College of Art (MICA)  and a BA in Marketing from Florida International University (FIU).


Based in Brooklyn, NY
From Miami, FL  

Common Senses Festival
Rolling Along: HBO Film Launch
MmMm: Rice Pudding Ice Cream
Back on Board Festival
Common Sense by No Labels
See Rise: Graduate Thesis
See Rise: Thesis Book
Wither: Display Typeface
MoMA Exhibition Redesign
Factr Branding
Building Blends
Sheath Magazine
A Blacksmith
Home is...  
Palm Specimen Tiles
Let Us Walk
MF DOOM Lettering
Anti-MTR Mining Pamphlet 
Making a Brand

Contact
Instagram
Email
Linkedin





︎︎︎Back to Top

© ALEJANDRO ROVIRA 2025

HOME︎︎︎   DESIGN︎︎︎   PLAY︎︎︎   FOTOS︎︎︎   ABOUT︎︎︎






Common Senses Festival


Common Senses Festival celebrates a disability focused community experience. The festival's programming—from Preferred Interests to Performing Arts events was designed to be sensory-friendly for autistic and neurodiverse participants.

To amplify 2025's “Every Voice Shakes The World” theme, I developed the visual identity spanning key art, environmental graphics, animation, and accessible digital programs optimized for screen readers. This system design extended to a groundbreaking opera using AI to give voice to people with limited speech.

Agency:
Cause Lab

Designer(s):
Alejandro Rovira
Aashi Jhaveri
Maria Alexia Platia
Louise Lassen

2024
︎ Visual Identity, Social Media, Signage, Print Collateral, Photography, Marketing Strategy








Bill Bradley's Rolling Along: An American Story —  HBO Film Launch

Working with two-time champion, NBA KNICK, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team developed the main trailer, key art for the the film, created and established social media channels content for the Senator, and collaborated with executive producers Spike Lee and Frank Oz to create social shorts.

In eight weeks, we garnered over 26+ million impressions. The work appeared on CBS Sunday Morning, NY Post, CNN, CNBC, Morning Joe, NBA.com, and the NY Knicks Jumbotron at Madison Square Garden.


Agency:
Marine Lane

Designer(s):
Alejandro Rovira
Yoonjung Cho
Amber Lin


Project Manager(s)
Diana Rosales
Ryan Kearns

2024
︎ Visual Identity, Website, Trailer, Social Media, Video Content, Poster Design




Back on Board



This imaginary festival identity is designed for an older generation of skaters to help build the healthy habits, confidence, and skills to get back into Skateboarding.

Advisor(s)
︎ Visual Identity, Signage, Branding Collateral, Typography