Bill Bradley's Rolling Along: An American Story —  HBO Film Launch

Working with two-time champion, NBA KNICK, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team developed the main trailer, key art for the the film, created and established social media channels content for the Senator, and collaborated with executive producers Spike Lee and Frank Oz to create social shorts.

In eight weeks, we garnered over 26+ million impressions. The work appeared on CBS Sunday Morning, NY Post, CNN, CNBC, Morning Joe, NBA.com, and the NY Knicks Jumbotron at Madison Square Garden.


Agency:
Marine Lane

Creative Director
Hannah Hillier

Designer(s)
Alejandro Rovira

Yoonjung Cho
Amber Lin

Project Manager(s)
Diana Rosales

Ryan Kearns

2024
︎ Visual Identity, Website, Trailer, Social Media, Video Content, Poster Design