Alejandro Rovira is a graphic designer with a background in marketing and business. Holding an MFA in Graphic Design from Maryland Institute College of Art (MICA). His practice explores the crossroads of branding, visual systems, and typography.

Based in Brooklyn, NY
From Miami, FL  

Rolling Along HBO Film Launch
MmMm Rice Pudding Ice Cream
Back on Board Festival
Common Sense by No Labels
See Rise — Graduate Thesis
See Rise — Thesis Book
Wither Display Typeface
MoMA Exhibition Redesign
Factr Startup Venture Identity
Building Blends
Sheath Magazine
A Blacksmith
Home is...  
Palm Specimen Tiles
Let Us Walk
MF DOOM Lettering
Anti-MTR Mining Pamphlet 
Making a Brand


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Palm Specimen Tile Posters

A daily series of palmtree specimen posters dictating their scientfic names, native grounds, and local titles.

Each palm tree pattern is meant to detail varying palm species  unique qualities ranging from Foliage, Fronde, Trunk, Stems, Flowers, & Fruit to inform its visualization.
︎ Pattern Making, Serial Design