Alejandro Rovira is a graphic designer whose practice explores the crossroads of branding, visual systems, and typography.

Currently an Associate Graphic Designer at CauseLab, he leads brand and campaign design for clients including National Sawdust and the Common Senses Festival. 


He holds an MFA in Graphic Design from Maryland Institute College of Art (MICA)  and a BA in Marketing from Florida International University (FIU).


Based in Brooklyn, NY
From Miami, FL  

Common Senses Festival
National Sawdust
Rolling Along: HBO Film Launch
MmMm: Rice Pudding Ice Cream
Back on Board Festival
Common Sense by No Labels
See Rise: Graduate Thesis
See Rise: Thesis Book
Wither: Display Typeface
MoMA Exhibition Redesign
Factr Branding
Building Blends
Sheath Magazine
A Blacksmith
Home is...  
Palm Specimen Tiles
Let Us Walk
MF DOOM Lettering
Anti-MTR Mining Pamphlet 
Making a Brand

Contact
Instagram
Email
Linkedin





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© ALEJANDRO ROVIRA 2025


National Sawdust:
We’ll Take You Beyond 


National Sawdust, a Brooklyn-based music incubator, celebrated its 10th Anniversary Season with We’ll Take You Beyond, a campaign featuring a portrait series by photographer Brigitte Lacombe. The series highlighted 23 visionary artists, showcasing the diversity and innovation central to National Sawdust’s mission.

As a designer on the campaign, I executed design for a subway poster campaign series that capture the essence of each artist and amplify the campaign’s reach across New York City. Working with video editor Paul Leiber, production of artist focused vignettes were made in partnership with Bloomberg Connects, to spotlight each artist’s creative process and vision.

This campaign honored National Sawdust’s 10-year legacy of supporting artists and championing creative exploration.



Agency:
Cause Lab

Designer(s):
Alejandro Rovira
Aashi Jhaveri

Director of Marketing (NS):
Brady Walsh


Photography:
Brigitte Lacombe

Video Editing:
Alejandro Rovira
Paul Leiber

2024

︎ Visual Identity, Social Media, Poster Campaign, Newsletter Design, Marketing Strategy, Video Editing