MmMm Rice Pudding Ice Cream
Scope for this project included naming, messaging, visual identity system, logo mark, website and development of ice cream pint packaging for its starting lineup of 5 flavors.
Expressive and universal, this brand of Rice Pudding Ice Cream is all about letting your taste buds do the talking. MmMm — the sound associated with savoring something delicious — is well-known as an involuntary expression of delight. This natural response transcends language barriers and serves as a universal indicator of enjoyment.
With its roots in many global cuisines — a version of rice pudding can be found across cultures. By utilizing this positive and playful onomatopoeia for a name we highlight an expression of joy we can all understand.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Scope for this project included naming, messaging, visual identity system, logo mark, website and development of ice cream pint packaging for its starting lineup of 5 flavors.
Expressive and universal, this brand of Rice Pudding Ice Cream is all about letting your taste buds do the talking. MmMm — the sound associated with savoring something delicious — is well-known as an involuntary expression of delight. This natural response transcends language barriers and serves as a universal indicator of enjoyment.
With its roots in many global cuisines — a version of rice pudding can be found across cultures. By utilizing this positive and playful onomatopoeia for a name we highlight an expression of joy we can all understand.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Creative Director
Hannah Hillier
Creative Director
Rebeca Rivas
2024
Hannah Hillier
Creative Director
Rebeca Rivas
2024
︎ Visual Identity, Packaging, Website, Naming, Messaging
