MmMm Rice Pudding Ice Cream
Scope for this project included naming, messaging, visual identity system, logo mark, website and development of ice cream pint packaging for its starting lineup of 5 flavors.
Expressive and universal, this brand of Rice Pudding Ice Cream is all about letting your taste buds do the talking. MmMm — the sound associated with savoring something delicious — is well-known as an involuntary expression of delight. This natural response transcends language barriers and serves as a universal indicator of enjoyment.
With its roots in many global cuisines — a version of rice pudding can be found across cultures. By utilizing this positive and playful onomatopoeia for a name we highlight an expression of joy we can all understand.
Creative Director
Scope for this project included naming, messaging, visual identity system, logo mark, website and development of ice cream pint packaging for its starting lineup of 5 flavors.
Expressive and universal, this brand of Rice Pudding Ice Cream is all about letting your taste buds do the talking. MmMm — the sound associated with savoring something delicious — is well-known as an involuntary expression of delight. This natural response transcends language barriers and serves as a universal indicator of enjoyment.
With its roots in many global cuisines — a version of rice pudding can be found across cultures. By utilizing this positive and playful onomatopoeia for a name we highlight an expression of joy we can all understand.
Creative Director
︎ Visual Identity, Packaging, Website, Naming, Messaging
