Alejandro Rovira is a graphic designer with a background in marketing and business. Holding an MFA in Graphic Design from Maryland Institute College of Art (MICA). His practice explores the crossroads of branding, visual systems, and typography.

Based in Brooklyn, NY
From Miami, FL  

Rolling Along HBO Film Launch
MmMm Rice Pudding Ice Cream
Back on Board Festival
Common Sense by No Labels
See Rise — Graduate Thesis
See Rise — Thesis Book
Wither Display Typeface
MoMA Exhibition Redesign
Factr Startup Venture Identity
Building Blends
Sheath Magazine
A Blacksmith
Home is...  
Palm Specimen Tiles
Let Us Walk
MF DOOM Lettering
Anti-MTR Mining Pamphlet 
Making a Brand


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Building Blends

This biodiagram data visualization identifies and merges music taste across friend groups in order to curate a perfect playlist blend that anyone can scan and listen to.

Six initial 50-song playlists were populated using Spotify’s Blend algorithm, each showcasing the variety in music unique to my friends' listening patterns, my own, and tracks we have common interest in.

Every instance a song is repeated across playlists was recorded, consolidated, and visualized.


︎ Data Visualization