Alejandro Rovira is a graphic designer with a background in marketing and business. Holding an MFA in graphic design from Maryland Institute College of Art (MICA), his practice explores the crossroads of branding, visual systems, and typography.

Based in Brooklyn, NY
From Miami, FL  

Rolling Along HBO Film Launch
MmMm Rice Pudding Ice Cream
Back on Board Festival
Common Sense by No Labels
See Rise — Graduate Thesis
See Rise — Thesis Book
Wither Display Typeface
MoMA Exhibition Redesign
Factr Startup Venture Identity
Building Blends
Sheath Magazine
A Blacksmith
Home is...  
Palm Specimen Tiles
Let Us Walk
MF DOOM Lettering
Anti-MTR Mining Pamphlet 
Making a Brand

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© ALEJANDRO ROVIRA 2024

MoMA Exhibition Redesign­


Title wall and opener spread created as part of a MICA GDMFA Workshop, this exhibitions wall concept brings forward the exagerated quirks present in the letterform’s inktraps. 

By expanding, dissolving, and introducing scale to the typeface, it communicates the variety of material present in the collections contents.  

The original exhibit featured more than 200 objects and prototypes, all designed over the last ten years and drawn together from international sources. 
Mutant Materials in Contemporary Design (1995)

Awards
Communication Arts Typography Shortlist, 2023

Advisor(s)
︎ Exhibition Design, Publication