Alejandro Rovira is a graphic designer with a background in marketing and business. Holding an MFA in Graphic Design from Maryland Institute College of Art (MICA). His practice explores the crossroads of branding, visual systems, and typography.

Based in Brooklyn, NY
From Miami, FL  

Rolling Along HBO Film Launch
MmMm Rice Pudding Ice Cream
Back on Board Festival
Common Sense by No Labels
See Rise — Graduate Thesis
See Rise — Thesis Book
Wither Display Typeface
MoMA Exhibition Redesign
Factr Startup Venture Identity
Building Blends
Sheath Magazine
A Blacksmith
Home is...  
Palm Specimen Tiles
Let Us Walk
MF DOOM Lettering
Anti-MTR Mining Pamphlet 
Making a Brand


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MF DOOM Lettering

Lettering dedication to the late and great Rapper and Producer MF DOOM [1971-2020].

Stacking of MF on DOOM, without fully clear definition emulates the obscured and masked nature he kept throughout his career.

The letter form draws from early 2000’s graffiti styles present in his “MM..FOOD” album while aiming to embody the widened and warped feeling present in his sample-heavy production and tone of voice.

︎ Lettering, Print