Alejandro Rovira is a graphic designer with a background in marketing and business. Holding an MFA in Graphic Design from Maryland Institute College of Art (MICA). His practice explores the crossroads of branding, visual systems, and typography.

Based in Brooklyn, NY
From Miami, FL  

Rolling Along HBO Film Launch
MmMm Rice Pudding Ice Cream
Back on Board Festival
Common Sense by No Labels
See Rise — Graduate Thesis
See Rise — Thesis Book
Wither Display Typeface
MoMA Exhibition Redesign
Factr Startup Venture Identity
Building Blends
Sheath Magazine
A Blacksmith
Home is...  
Palm Specimen Tiles
Let Us Walk
MF DOOM Lettering
Anti-MTR Mining Pamphlet 
Making a Brand


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Making a Brand

Meant to comment on the permanent mark left by large retail corporations on modern retail markets. I created this branding rod with the "Nike Swoosh" symbol.

Hand-made out of copper, then soldered and ground into shape. The copper logo is attached to an all-thread rod, which allows the piece to be interchangeable.

The brand is then heated and permanently pressed into the radial mandala pattern, its linework proceeds to burn away at the marks junction points. 

︎ Metal Work, Print Making