Common Senses Festival

Common Senses Festival celebrates a disability focused community experience. The festival's programming—from Preferred Interests to Performing Arts events was designed to be sensory-friendly for autistic and neurodiverse participants.

To amplify 2025's “Every Voice Shakes The World” theme, I developed the visual identity spanning key art, environmental graphics, animation, and accessible digital programs optimized for screen readers. This system design extended to a groundbreaking opera using AI to give voice to people with limited speech.


Agency:
Cause Lab

Designer(s)
Alejandro Rovira

Aashi Jhaveri
Maria Alexia Platia


2024
︎ Visual Identity, Social Media, Signage, Print Collateral, Photography, Marketing Strategy,








Bill Bradley's Rolling Along: An American Story —  HBO Film Launch

Working with two-time champion, NBA KNICK, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team developed the main trailer, key art for the the film, created and established social media channels content for the Senator, and collaborated with executive producers Spike Lee and Frank Oz to create social shorts.

In eight weeks, we garnered over 26+ million impressions. The work appeared on CBS Sunday Morning, NY Post, CNN, CNBC, Morning Joe, NBA.com, and the NY Knicks Jumbotron at Madison Square Garden.


Agency:
Marine Lane

Creative Director
Hannah Hillier

Designer(s)
Alejandro Rovira

Yoonjung Cho
Amber Lin

Project Manager(s)
Diana Rosales

Ryan Kearns

2024
︎ Visual Identity, Website, Trailer, Social Media, Video Content, Poster Design




National Sawdust:
We’ll Take You Beyond 


National Sawdust, a Brooklyn-based music incubator, celebrated its 10th Anniversary Season with We’ll Take You Beyond, a campaign featuring a portrait series by photographer Brigitte Lacombe. The series highlighted 23 visionary artists, showcasing the diversity and innovation central to National Sawdust’s mission.

As a designer on the campaign, I executed design for a subway poster campaign series that capture the essence of each artist and amplify the campaign’s reach across New York City. Working with video editor Paul Leiber, production of artist focused vignettes were made in partnership with Bloomberg Connects, to spotlight each artist’s creative process and vision.

This campaign honored National Sawdust’s 10-year legacy of supporting artists and championing creative exploration.


Agency:
Cause Lab

Director of Marketing (NS)
Brady Walsh

Designer(s)
Alejandro Rovira

Aashi Jhaveri

Photography
Brigitte Lacombe


Video Editing
Paul Leiber
Alejandro Rovira


2024
︎ Visual Identity, Social Media, Poster Campaign, Newsletter Design, Marketing Strategy, Video Editing
















Back on Board



This imaginary festival identity is designed for an older generation of skaters to help build the healthy habits, confidence, and skills to get back into Skateboarding.

Advisor(s)
︎ Visual Identity, Signage, Branding Collateral, Typography


Wither Display Typeface



A stencil display font whose forms are defined by its
withering connections. This typeface follows calligraphic norms and maintains an angled stress.

Advisor
Shiva Nallaperumal

Font In Use
Venice Architecture Bienalle 2023
TIME SPACE EXISTENCE
Studio Roberto Rovira Exibition


2022

︎ Typeface Design