National Sawdust:
We’ll Take You Beyond
National Sawdust, a Brooklyn-based music incubator, celebrated its 10th Anniversary Season with We’ll Take You Beyond, a campaign featuring a portrait series by photographer Brigitte Lacombe. The series highlighted 23 visionary artists, showcasing the diversity and innovation central to National Sawdust’s mission.
As a designer on the campaign, I executed design for a subway poster campaign series that capture the essence of each artist and amplify the campaign’s reach across New York City. Working with video editor Paul Leiber, production of artist focused vignettes were made in partnership with Bloomberg Connects, to spotlight each artist’s creative process and vision.
This campaign honored National Sawdust’s 10-year legacy of supporting artists and championing creative exploration.
Director of Marketing (NS)
We’ll Take You Beyond
National Sawdust, a Brooklyn-based music incubator, celebrated its 10th Anniversary Season with We’ll Take You Beyond, a campaign featuring a portrait series by photographer Brigitte Lacombe. The series highlighted 23 visionary artists, showcasing the diversity and innovation central to National Sawdust’s mission.
As a designer on the campaign, I executed design for a subway poster campaign series that capture the essence of each artist and amplify the campaign’s reach across New York City. Working with video editor Paul Leiber, production of artist focused vignettes were made in partnership with Bloomberg Connects, to spotlight each artist’s creative process and vision.
This campaign honored National Sawdust’s 10-year legacy of supporting artists and championing creative exploration.
Director of Marketing (NS)
︎ Visual Identity, Social Media, Poster Campaign, Newsletter Design, Marketing Strategy, Video Editing
Bill Bradley's Rolling Along: An American Story — HBO Film Launch
Working with two-time champion, NBA KNICK, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team developed the main trailer, key art for the the film, created and established social media channels content for the Senator, and collaborated with executive producers Spike Lee and Frank Oz to create social shorts.
In eight weeks, we garnered over 26+ million impressions. The work appeared on CBS Sunday Morning, NY Post, CNN, CNBC, Morning Joe, NBA.com, and the NY Knicks Jumbotron at Madison Square Garden.
Creative Director
Working with two-time champion, NBA KNICK, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team developed the main trailer, key art for the the film, created and established social media channels content for the Senator, and collaborated with executive producers Spike Lee and Frank Oz to create social shorts.
In eight weeks, we garnered over 26+ million impressions. The work appeared on CBS Sunday Morning, NY Post, CNN, CNBC, Morning Joe, NBA.com, and the NY Knicks Jumbotron at Madison Square Garden.
Creative Director
︎ Visual Identity, Website, Trailer, Social Media, Video Content, Poster Design
Back on Board
This imaginary festival identity is designed for an older generation of skaters to help build the healthy habits, confidence, and skills to get back into Skateboarding.
Advisor(s)
This imaginary festival identity is designed for an older generation of skaters to help build the healthy habits, confidence, and skills to get back into Skateboarding.
Advisor(s)
︎ Visual Identity, Signage, Branding Collateral, Typography
Wither Display Typeface
A stencil display font whose forms are defined by its
withering connections. This typeface follows calligraphic norms and maintains an angled stress.
Advisor
A stencil display font whose forms are defined by its
withering connections. This typeface follows calligraphic norms and maintains an angled stress.
Advisor
Shiva Nallaperumal
Font In Use
Venice Architecture Bienalle 2023
TIME SPACE EXISTENCE
Studio Roberto Rovira Exibition
2022
Font In Use
Venice Architecture Bienalle 2023
TIME SPACE EXISTENCE
Studio Roberto Rovira Exibition
2022
︎ Typeface Design
Common Sense by No Labels
This coffee table book is a 200+ page expansion of a preceding smaller format booklet cataloging a list of policy and initiative ideas for a healthier American political landscape written by the organization No Labels.
Creative Director
This coffee table book is a 200+ page expansion of a preceding smaller format booklet cataloging a list of policy and initiative ideas for a healthier American political landscape written by the organization No Labels.
Creative Director
︎ Publication Design
