Bill Bradley's Rolling Along: An American Story — HBO Film Launch
Working with two-time NBA champion, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team produced the main trailer, designed the key art, launched and managed the Senator’s social channels with original content, and partnered with executive producers Spike Lee and Frank Oz on a series of social shorts.
In just eight weeks, the campaign generated over 26 million impressions, with features on CBS Sunday Morning, the New York Post, CNN, CNBC, Morning Joe, NBA.com, and the New York Knicks Jumbotron at Madison Square Garden.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Amber Lin
Working with two-time NBA champion, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team produced the main trailer, designed the key art, launched and managed the Senator’s social channels with original content, and partnered with executive producers Spike Lee and Frank Oz on a series of social shorts.
In just eight weeks, the campaign generated over 26 million impressions, with features on CBS Sunday Morning, the New York Post, CNN, CNBC, Morning Joe, NBA.com, and the New York Knicks Jumbotron at Madison Square Garden.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Amber Lin
Project Manager(s)
Diana Rosales
Ryan Kearns
2024
Diana Rosales
Ryan Kearns
2024
︎ Visual Identity, Website, Trailer, Social Media, Video Content, Poster Design
