National Sawdust
Season 11
For its eleventh season, National Sawdust, a cornerstone of Brooklyn’s music and performance scene, introduced the theme “See Yourself at Sawdust.” I developed a refreshed brand identity and visual system that unified the season while clarifying its diverse programming.
The system spanned digital, print, and environmental applications, using bold key art and adaptive frameworks to make the season accessible and engaging for wide audiences.
I also directed the visual design of partnerships with organizations such as HEATONIST, creating graphics for season-long activations, pop-ups, and community events that deepened connections with local communities.
Agency:
Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
Season 11
For its eleventh season, National Sawdust, a cornerstone of Brooklyn’s music and performance scene, introduced the theme “See Yourself at Sawdust.” I developed a refreshed brand identity and visual system that unified the season while clarifying its diverse programming.
The system spanned digital, print, and environmental applications, using bold key art and adaptive frameworks to make the season accessible and engaging for wide audiences.
I also directed the visual design of partnerships with organizations such as HEATONIST, creating graphics for season-long activations, pop-ups, and community events that deepened connections with local communities.
Agency:
Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
︎ Visual Identity, Social Media, Poster Campaign, Newsletter Design, Marketing Strategy, Video Editing
