Alejandro Rovira is a graphic designer with a background in marketing and business. Holding an MFA in graphic design from Maryland Institute College of Art (MICA), his practice explores the crossroads of branding, visual systems, and typography.

Based in Brooklyn, NY
From Miami, FL  

Rolling Along HBO Film Launch
MmMm Rice Pudding Ice Cream
Back on Board Festival
Common Sense by No Labels
See Rise — Graduate Thesis
See Rise — Thesis Book
Wither Display Typeface
MoMA Exhibition Redesign
Factr Startup Venture Identity
Building Blends
Sheath Magazine
A Blacksmith
Home is...  
Palm Specimen Tiles
Let Us Walk
MF DOOM Lettering
Anti-MTR Mining Pamphlet 
Making a Brand

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© ALEJANDRO ROVIRA 2025

National Sawdust:
We’ll Take You Beyond 


National Sawdust, a Brooklyn-based music incubator, celebrated its 10th Anniversary Season with We’ll Take You Beyond, a campaign featuring a portrait series by photographer Brigitte Lacombe. The series highlighted 23 visionary artists, showcasing the diversity and innovation central to National Sawdust’s mission.

As a designer on the campaign, I executed design for a subway poster campaign series that capture the essence of each artist and amplify the campaign’s reach across New York City. Working with video editor Paul Leiber, production of artist focused vignettes were made in partnership with Bloomberg Connects, to spotlight each artist’s creative process and vision.

This campaign honored National Sawdust’s 10-year legacy of supporting artists and championing creative exploration.


Director of Marketing (NS)
Brady Walsh

Designer(s)
Alejandro Rovira

Aashi Jhaveri

Photography
Brigitte Lacombe


Video Editing
Paul Leiber


2024
︎ Visual Identity, Social Media, Poster Campaign, Newsletter Design, Marketing Strategy, Video Editing