Bill Bradley's Rolling Along: An American Story — HBO Film Launch
Working with two-time NBA champion, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team produced the main trailer, designed the key art, launched and managed the Senator’s social channels with original content, and partnered with executive producers Spike Lee and Frank Oz on a series of social shorts.
In just eight weeks, the campaign generated over 26 million impressions, with features on CBS Sunday Morning, the New York Post, CNN, CNBC, Morning Joe, NBA.com, and the New York Knicks Jumbotron at Madison Square Garden.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Amber Lin
Working with two-time NBA champion, 18-year senator, and storyteller Bill Bradley to promote his new film on HBO MAX. Our team produced the main trailer, designed the key art, launched and managed the Senator’s social channels with original content, and partnered with executive producers Spike Lee and Frank Oz on a series of social shorts.
In just eight weeks, the campaign generated over 26 million impressions, with features on CBS Sunday Morning, the New York Post, CNN, CNBC, Morning Joe, NBA.com, and the New York Knicks Jumbotron at Madison Square Garden.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Amber Lin
Project Manager(s)
Diana Rosales
Ryan Kearns
2024
Diana Rosales
Ryan Kearns
2024
︎ Visual Identity, Website, Trailer, Social Media, Video Content, Poster Design
Common Senses Festival
Common Senses Festival is a disability-focused community experience featuring sensory-friendly programming for autistic and neurodiverse participants.
The 2025 theme, “Every Voice Shakes the World,” guided a visual system I developed across identity, key art, environmental graphics, animation, and accessible digital programs optimized for screen readers. The system extended to the visuals of an opera that used AI to amplify voices of people with limited speech, merging accessibility and technology.
Agency: Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
Maria Alexia Platia
Louise Lassen
Common Senses Festival is a disability-focused community experience featuring sensory-friendly programming for autistic and neurodiverse participants.
The 2025 theme, “Every Voice Shakes the World,” guided a visual system I developed across identity, key art, environmental graphics, animation, and accessible digital programs optimized for screen readers. The system extended to the visuals of an opera that used AI to amplify voices of people with limited speech, merging accessibility and technology.
Agency: Cause Lab
Designer(s):
Alejandro Rovira
Aashi Jhaveri
Maria Alexia Platia
Louise Lassen
︎ Visual Identity,
Social Media, Signage, Print Collateral, Photography, Marketing Strategy
MmMm Rice Pudding Ice Cream
Scope for this project included naming, messaging, visual identity system, logo mark, website and development of ice cream pint packaging for its starting lineup of 5 flavors.
Expressive and universal, this brand of Rice Pudding Ice Cream is all about letting your taste buds do the talking. MmMm — the sound associated with savoring something delicious — is well-known as an involuntary expression of delight. This natural response transcends language barriers and serves as a universal indicator of enjoyment.
With its roots in many global cuisines — a version of rice pudding can be found across cultures. By utilizing this positive and playful onomatopoeia for a name we highlight an expression of joy we can all understand.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Scope for this project included naming, messaging, visual identity system, logo mark, website and development of ice cream pint packaging for its starting lineup of 5 flavors.
Expressive and universal, this brand of Rice Pudding Ice Cream is all about letting your taste buds do the talking. MmMm — the sound associated with savoring something delicious — is well-known as an involuntary expression of delight. This natural response transcends language barriers and serves as a universal indicator of enjoyment.
With its roots in many global cuisines — a version of rice pudding can be found across cultures. By utilizing this positive and playful onomatopoeia for a name we highlight an expression of joy we can all understand.
Agency:
Marine Lane
Designer(s):
Alejandro Rovira
Yoonjung Cho
Creative Director
Hannah Hillier
Project Managere
Rebeca Rivas
2024
Hannah Hillier
Project Managere
Rebeca Rivas
2024
︎ Visual Identity, Packaging, Website, Naming, Messaging
